Outdoor apparel retailer The North Face will open a Crabtree Valley Mall store this weekend with a celebration featuring a climbing wall and one of the world’s most accomplished ultra-marathoners.
The Crabtree store is the 34th U.S. location for The North Face, which bills itself as “the world’s premier supplier of authentic, innovative, and technically advanced outdoor apparel, equipment and footwear.”
It’s the only North Face store in the Triangle, though other retailers carry North Face products.
Tim Twietmeyer, one of about three dozen North Face-sponsored athletes and the only person to break the 24-hour barrier more than 20 times in the 100-mile Western States run, will be at the mall Friday evening and Saturday afternoon for poster signings.
On Saturday and Sunday afternoons, a climbing wall will be set up outside the 5,951-square-foot store on the top level near Starbucks, The Body Shop and Banana Republic.
Triangle Business Journal